General Customer Communication

Modified on Fri, 31 Oct at 12:38 PM

Complete guide to automated and manual customer communications throughout the delivery and returns process, including tracking updates and on-hold order management.


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Communication Timeline

Customers receive automated notifications at key stages throughout their order journey, with additional manual outreach for orders requiring intervention.


Automated Notification Triggers

  • Order is at depot: first communication of the order with tracking link and expected delivery window
  • Order out for delivery: Real-time notification when courier begins delivery route
  • Delivery failed: Immediate alert with next steps and tracking information
  • Order delivered successfully: Confirmation notification with delivery details
  • Order on hold: Status update with resolution options
  • Return order placed: Confirmation of return collection booking
  • Return out for collection: Notification when courier en route for pickup
  • Return collection failed: Alert with rescheduling information

Delivery Communications

Standard delivery communications keep customers informed throughout the delivery process.


Successful Delivery Flow

  1. Out for delivery: Customer receives notification with estimated delivery window
  2. Delivery confirmation: Success notification with delivery timestamp


Failed Delivery Communication

  1. First attempt failure: Automatic notification explaining redispatch for next day
  2. Second attempt failure: On-hold notification with manual communication to follow
  3. Third attempt failure: Final notification of return to origin process

On-Hold Order Communications

When orders cannot be delivered, we proactively contact customers through multiple channels to resolve delivery issues.

Communication Process

  1. WhatsApp outreach: Initial contact via registered WhatsApp number
  2. 48-hour response window: Customer has 48 hours to respond via WhatsApp
  3. Phone follow-up: Direct call if no WhatsApp response received
  4. Client notification: Update to client if customer remains unresponsive
  5. Return processing: Order returned to origin if all attempts fail


On-Hold Communication Scenarios

Incomplete Address Issues

  • Communication trigger: Order marked on-hold due to incomplete or incorrect address
  • WhatsApp message: Request for customer to update address via tracking link
  • Resolution options: Address correction through tracking link or WhatsApp conversation
  • Follow-up: Phone call if no response within 48 hours

Two Failed Delivery Attempts

  • Communication trigger: Order has been attempted twice unsuccessfully
  • WhatsApp message: Confirmation request for customer availability for final attempt
  • Timeline confirmation: Customer confirms preferred time for third delivery attempt
  • Final attempt scheduling: Delivery rescheduled based on customer availability

Customer-Requested Cancellation During Delivery

  • Communication trigger: Customer asks driver to cancel order during delivery attempt
  • WhatsApp verification: Confirm whether customer wants to cancel or reattempt delivery
  • Options provided: Final cancellation confirmation or delivery rescheduling
  • Processing decision: Order cancelled or reattempted based on customer response

Response Timeline and Escalation

  • WhatsApp response window: 48 hours for delivery issues, 24 hours for returns
  • Phone call escalation: Direct call made if no WhatsApp response
  • Client communication: Update sent to client if customer remains unresponsive
  • Final processing: Order cancelled or returned based on situation

Returns Communications

Return collection communications ensure successful pickup and processing of customer returns.

Standard Returns Flow

  1. Return booking confirmation: Customer receives collection booking confirmation
  2. Collection notification: Alert when courier is en route for pickup
  3. Collection success: Confirmation of successful return pickup

Failed Return Collection Communications

Customer Cancellation During Collection

  • WhatsApp verification: Confirm cancellation request authenticity
  • 24-hour response window: Customer has 24 hours to confirm via WhatsApp
  • Phone follow-up: Direct call if no response received
  • Decision outcomes: Return cancelled, confirmed for cancellation, or rescheduled

Failed Collection Attempts

  • First failure: Automatic rescheduling notification
  • Second failure: WhatsApp contact to confirm reattempt preference
  • Third failure: Final cancellation notification after confirmed third attempt

Tracking Link and Customer Options

The tracking link provides customers with real-time order information and self-service options for order management.


Tracking Link Features


  • Real-time status: Current order status and location updates
  • Delivery timeline: Expected delivery window and any delays
  • Contact the driver: Phone number of driver
  • Update of address: Update of the the address up until the order is out for delivery
  • Delivery preference: Choose to let the driver leave the order at the door (if not COD)
  • Contact customer support: Access to customer support channels


Customer Self-Service Options

  • Address updates: Modify delivery address for orders not yet dispatched
  • Leave at door: Update delivery instructions or preferences



Allowed Changes by Customers

  • Before dispatch: Address changes, delivery instructions, contact information
  • During delivery: Limited to leave-at-door option
  • After failed attempt: Address corrections, availability updates, and rescheduling requests


Result: This comprehensive communication system ensures customers stay informed throughout their order journey while providing multiple touchpoints for issue resolution.

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